OOLOOP was founded on the desire to not only provide easy access to curated cutting edge sustainable fashion, alongside everyday wearable classics, but to educate and provoke a groundswell of necessary change.

The Fashion industry is responsible for a whopping 10% of the world’s CO2 emissions. It doesn’t have to be this way.

We believe that all clothing should exist in an infinite loop, with every piece being capable of biodegrading naturally or easily be upcycled, recycled or repurposed.

Our intent is to not dwell in the dirty, but to find joy in the possible as we lay the pathway for consumers to shop consciously.

You don’t have to sacrifice style to be good to the planet, and you don’t have to sacrifice the planet for your style.